Founded in 2025 by Dominic Bethel and Carl Holland, Gray Rose is a premium shotgun boutique created for shooters who value craftsmanship, performance, and sporting culture in equal measure. Combining backgrounds in competitive shooting and business, Dominic and Carl built Gray Rose around a simple belief — that acquiring a fine shotgun should be a considered, personal, and thoroughly enjoyable experience.

Based in Alpharetta, Georgia, we offer a carefully curated selection of new and pre-owned shotguns from some of the world's most respected gunmakers, with a focus on Beretta and a selection of premium European brands. Our inventory spans competition and field disciplines — from sporting clays and skeet to driven game and upland hunting — with each firearm chosen for its provenance, quality, and suitability for the serious shooter or discerning collector.

Beyond the gun room, Gray Rose offers professional gun fitting services, custom stocks by Manuel Ricardo, and a curated range of accessories from makers including Croots England and Pro Ferrum. Whether you are preparing for tournament competition or building a collection that will last a lifetime, our team provides the expertise and personal attention to guide you to the right decision.

Gray Rose operates by private appointment, reflecting our commitment to discretion, unhurried service, and genuine hospitality. As we are frequently on the road attending shoots and events across the country, we strongly encourage clients to contact us in advance to confirm availability. We are happy to ship firearms to the lower 48 states.

More than a boutique, Gray Rose represents a modern expression of a timeless sporting tradition — where exceptional products, refined presentation, and a genuine passion for the sport come together to elevate the experience of owning and shooting fine shotguns.