A shotgun should be more than a transaction. It should mark the beginning of something lasting.

Gray Rose exists to elevate how fine firearms are discovered, experienced, and owned. We present the world’s most respected makers with the clarity and respect their work deserves, and we serve shooters who demand the same precision from their equipment as they do from themselves.

Our approach blends heritage with modern design, private service, and intentional discretion. Nothing is rushed. Nothing is overstated.

Founded in 2025 by Dominic Bethel and Carl Holland, respected figures in the shooting sports community, Gray Rose is a premium shotgun boutique for those who value craftsmanship, performance, and culture in equal measure.

Every appointment. Every firearm. Every detail—considered.